Case study 06 / 06

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Case study 06 / 06

Laya Spa & Yoga Spa & Wellness

Toronto, Canada

How Laya turned local demand into booked treatments

Capabilities
Website · Paid Media · Conversion Tracking
Result
4.3x ROAS

Context

Laya operates in Toronto’s competitive wellness market, offering massage, facials, acupuncture and other treatments.

People already wanted the service.

The challenge was making Laya the place they chose.

Challenge

Clicks don’t fill appointment calendars.

Bookings do.

Approach

  1. Ad
  2. Treatment
  3. Website
  4. Booking
  5. Revenue

Work

ISMO built the website and ran service-specific advertising campaigns.

Conversion and server-side tracking helped identify which campaigns and services produced the strongest outcomes.

Campaigns were optimized around actual bookings rather than impressions.

Paid social creative

Impact

4.3x ROAS

$4.30 generated for every $1 spent.

  • More measurable bookings.
  • Better campaign visibility.
  • Less wasted traffic.